J’s Luxury Fashion – Capturing Hong Kong Luxury Retail Market with Ecommerce Channel
J’s Luxury Fashion is a luxury product retailing platform, dedicated to selling bags, shoes, and men’s and women’s clothing. As a luxury-oriented buyer platform, they have a group of global fashion buyer consultants.
It’s an E-shop organized by Hong Kong retail management. They sell 10,000 bags, shoes, and men’s and women’s clothing from more than 300 luxury brands.
J’s Luxury Fashion utilize a global and forward-looking perspective, to understand the brand culture and capture the tendency. They work on collecting classics style and seasonal items from major luxury brands to provide a fantastic lifestyle from around the world.
Luxury Goods Market in Hong Kong
As soon as you arrive in Hong Kong, the city’s status as the world’s luxury goods shopping capital seems obvious. The majority of the city’s inhabitants are dressed in business suits, and the streets are lined with luxury goods stores.
According to recent reports, Hong Kong is now the biggest global market for luxury goods, accounting for 20 per cent of the market. In 2013, Hong Kong luxury goods sales totalled $19.2 billion, according to Bain & Company.
Further, as per the recent data by Statista, in 2022 the luxury goods market revenue counts to US$13.99bn. It is further projected to rise yearly by 2.25% (CAGR 2022-2027) which will include 20.3% of total revenue generating through fast-growing e-commerce channels.
How Mobile Apps Made Way into a Big Business
Mobile apps have become commonly used owing to their user-friendliness and convenience. The rise in mobile app usage has led developers to keep innovating at a rapid pace, which means that users hardly ever feel bored.
Understanding the trend of this mobile app J’s Luxury Fashion decided to expand its eCommerce business through a mobile app.
These days it is more common for mobile apps to be given priority over websites. People prefer using their phones or tablets over computers to access information and get things done in general.
Because people are interacting through their mobile devices more than with other types of technology devices these days.
How Did Webkul Help J’s Luxury Fashion?
Mr Kin Hing was searching for the best e-commerce mobile app developers in the market and reached Webkul.
The client is running their online store based on OpenCart. It is an open-source, extensible PHP-based e-commerce solution that is freely available under the GNU (General Public License).
Webkul specializes in OpenCart development services and is a proud OpenCart Gold Partner. Every member of the team has extensive knowledge and experience with the OpenCart framework.
Mobile App Development
As per the client’s requirement, The Webkul team custom-built and designed a native mobile application. Below are a few examples of screenshots.
Shop By Brand
J’s Luxury Fashion has a variety of customers and a variety of brands. The client wanted a feature where users could easily search their brands so that they could help customers more easily to find favourite items.
Webkul team developed and added a new feature to have an alphabetical brand search function to find products quickly.
Home Page Banner and Carousels
The client wanted to customize the home page banner and cover the category pages inside the banner. Whenever customers click on the product banner then they will get the same category page.
Atelier API Integration for Web and App with OpenCart
As per the client’s requirement, the Webkul team developed Atelier API for J’s Luxury Fashion. With this API, clients can import their complete product and their information related to the fashion industry from the Atelier fashion hub.
Moreover, after importing the complete product and their information on the web, the client wanted to sync the details of the same products to their mobile app as well.
Webkul accomplished the same as per the client’s requirement. Whichever products and their information are imported from the Atelier on the web. The same product syncs to the mobile app.
Mobile App Gave a New Direction to Grow a Business
If you have a good amount of traffic to your site, then having your own mobile application could assist in making the most out of these visitors by engaging with them on the go.
Mr Kin Hing being an entrepreneur thought of an m-commerce channel that would help people connect with customers like them who were eager to buy new products. He invested in Webkul for developing the application for his idea.
Webkul team helped J’s Luxury Fashion build a mobile application that allowed customers to view all available luxury goods in the store on their smartphones.