Ipanema is a Philippines-based slipper brand that offers a fun, sustainable collection of sandals and flip-flops.
Their product catalog contains a variety of designer and comfortable sandals, slides, and flip-flops for all genders.
With a presence in nearly 100 countries worldwide, the company has built a reputation for its innovative designs.
They are known for the use of Flexpand which is a uniquely formulated PVC plastic that is recyclable, non-toxic, and ensures exceptional durability for its footwear.
The brand’s commitment to sustainability and environmental responsibility is clear in its choice of materials and manufacturing processes.
Magento Development Services helped them address their business challenges and elevate their e-commerce strategy through powerful extensions.
The slipper and sandal market in the Philippines has been witnessing steady growth in recent years.
According to Statista, the domestic market for slippers and sandals was valued at approximately USD 264.5 million in 2022, with an annual growth rate of 5.4%.
The country’s tropical climate and the increasing demand for comfortable and affordable footwear have supported the growth of this industry.
Local brands such as Hapee and Esso dominate the market, accounting for over 60% of the total sales.
However, international brands like Havaianas and Crocs have also gained significant traction, particularly among urban consumers.
In the Philippines Slippers Online eCommerce market share is 11.9% and will increase to 13.4% by 2028.
Ipanema recognized several areas where they could enhance their Magento 2 platform to better serve their customers and drive sales.
With a diverse customer base and a competitive market, they needed to find multiple ways to attract customers to their platform.
They wanted to create a more engaging and rewarding shopping experience by promoting brand loyalty and efficiently managing pre-orders.
Meanwhile, they also wanted to expand their reach and gain valuable insights into customer behavior on their platform.
To optimize their marketing strategies and the overall online presence they decided to connect with Webkul using the UVdesk system.
In this case study, we’ll know how Webkul helped Ipnema in resolving its business objectives.
Ipanema wanted to offer attractive discounts and promotions to their customers.
Magento 2 Special Promotions extension allowed them to create various promotional rules, offering fixed or percentage discounts on products and items.
It also enabled features like “Buy X Get Y” and “Every N-th Item Discounted,” helping them run product promotions.
To expand their reach and increase sales, Ipanema needed an affiliate marketing system.
Magento 2 Marketplace Affiliate System extension enabled them to approve affiliates who could promote their products on third-party websites on commissions.
Admin could manage commission rates, create banners, and track affiliate performance, using the power of affiliate marketing.
Ipanema aimed to encourage customer loyalty by rewarding their customers.
Magento 2 Reward Points extension allowed them to offer reward points based on purchases, new registrations, and reviews on the platform.
The below image shows the reward points collected from the website.
Customers could redeem these points for future purchases which encourages repeat business and brand loyalty.
Ipanema wanted to simplify the process of managing pre-orders for products that were not yet available.
Magento 2 Pre-Order extension enabled them to set pre-order statuses, availability dates, and partial payment options for pre-ordered items.
Customers were automatically notified when the products became available which enhanced their shopping experience.
To gain valuable insights into customer behavior and optimize its marketing strategies, Ipanema needed to track website data.
Magento 2 Google Tag Manager extension configures Google Tag Manager into the Magento 2 website allowing them to track customer behavior on site.
It is integrated with features of Google Analytics 4 that help them track and check product impressions and cart activity on the platform.
They could also integrate Facebook Pixel for targeted advertising and create custom audiences based on user data.
Webkul’s powerful and robust extensions helped Ipanema meet its business requirements without any hassle.
Their Magento 2 Extension helped this Philippines Slipper Brand to provide a user-friendly experience to the customers.
The extensions allowed them to offer great promotions, reward loyal customers, use affiliate marketing effectively, and gain valuable customer data.
These powerful extensions enabled Ipanema to create a better online store experience, increase sales, and grow their business successfully.
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