Select.pk: Pakistani IT Firm leverages Advanced Magento 2 Solutions

Select Pakistan is a prominent IT company established in September 2016, specializing in a comprehensive range of managed IT services.

With expertise in computer networking, server solutions, and thin client systems, Select Pakistan has positioned itself as a reliable IT provider.

It offers products like servers, thin clients, mini PCs, and components like SSDs, hard drives, RAM, SCSI HDDs, and gaming accessories.

It also provides website design, development, maintenance, mobile app development, and SEO for simple sites and e-commerce platforms.

Select Pakistan decided to enhance its Magento 2 store’s page loading speed and deliver data directly from the Amazon S3 server.

Also, they intended to enable users to register and log in to their Magento 2 store using their existing social media accounts.

This leads them to choose a reputable provider of Magento 2 development services.

Dynamics of IT Sector in Pakistan

The Pakistani IT industry is witnessing remarkable growth, driven by increasing demand for digital transformation and advanced technological solutions.

With expertise in software development, e-commerce, and IT infrastructure, the sector is solidifying its role in the global technology landscape.

Statista projects that Pakistan’s IT services market revenue will reach US$2.46 Billion by 2024.

Pakistani IT firms are adopting various innovative technologies, including cloud computing, artificial intelligence, big data, and cybersecurity.

These advancements enable them to offer competitive and scalable solutions to both domestic and international clients.

This growth is fueled by a tech-savvy workforce and supportive government policies promoting innovation and digital expansion.

Consequently, Pakistan is emerging as a vibrant hub for technological advancement and IT services globally.

What Problems Did Select Pakistan Face?

Select Pakistan faced difficulties with the performance of its e-commerce platform due to a vast product inventory.

The site encountered problems such as delayed page loads and a sluggish browsing experience.

A large number of product images slowed down the website, leading to accessibility issues.

Also, they struggled to engage customers and increase sales due to an outdated registration process.

Users were unable to sign in directly using Facebook, Twitter, Google, LinkedIn, or Instagram accounts, and instead had to create new usernames and passwords.

The absence of social login authentication reduced customer trust, which negatively impacted user engagement and retention.

To address these issues, Select Pakistan reached out to Webkul through the UVdesk ticketing system.

This case study will outline the solutions Webkul implemented to resolve Select Pakistan’s business challenges.

Solution

Magento 2 Amazon S3 Extension

Magento 2 Amazon S3 Extension connects Magento stores to Amazon S3, streamlining media file management with scalable and reliable cloud storage.

Select Pakistan effectively migrated their Magento 2 product media and static assets to to Amazon S3 cloud storage service offered by AWS Cloud.

The files are hosted on Amazon S3 and served through CloudFront URLs, ensuring quicker loading speeds and improved traffic management.

This extension enhances website performance by shifting data storage from Select Pakistan’s server to Amazon S3.

A sample product from the Select Pakistan website is displayed below.

If we open the product image in a new tab, we can see that the image URL link comes from the AWS S3 Server.

Let’s take an example by checking another product’s image from their website.

Here also the image URL link is coming from the Amazon S3 Server.

Magento 2 Page Speed Optimization Extension

Magento 2 Page Speed Optimization (Google Core Web Vital) Extension enhances website speed by using various techniques.

It converts images to WebP, implements lazy loading, defers JavaScript, and supports caching technologies such as Varnish and Redis.

It enhances Magento 2 SEO and reduces bandwidth usage by efficiently compressing images and implementing caching mechanisms.

Below are the performance metrics of the Select Pakistan online store prior to implementing the solution –

Desktop Performance:

Mobile Performance:

The performance and speed metrics reveal unsatisfactory outcomes, indicating key areas needing enhancement.

Now, Let’s review the results after implementing the Magento 2 Page Speed Optimization extension, as shown below.

Desktop Performance:

Mobile Performance:

There is a notable improvement in performance and speed, greatly enhancing the efficiency of Select Pakistan’s online store.

Magento 2 Social Login

Magento 2 Social Login extension enables users to sign up and log in through their social media accounts, eliminating the need to create separate usernames and passwords.

Admin can customize the social media login options to enable user registration and login.

The image below displays Select Pakistan’s user login page, highlighting Google, Facebook, and Instagram as available social login options.

When the user chooses Google to log in, it automatically identifies the Gmail accounts on the device and requests confirmation to register on Select Pakistan.

As shown below, the user has successfully created a customer account without any extra registration steps or the need to complete a form.

The customer can now browse products or categories as a registered user on the Select Pakistan website.

They can add products to the cart using their social login account, just like any regular registered customer.

Further, registered customers can smoothly proceed to checkout and finalize their purchases by providing billing and payment information.

The user can finalize the purchase by placing the order after verifying the payment and billing details.

Summing It Up

By implementing these advanced Magento solutions, Select Pakistan greatly improved its website performance, leading to more sales and revenue.

Moving their large product images and media files to Amazon’s cloud storage made the website load faster.

The better speed and responsiveness increased customer engagement and brought more repeat visitors.

Simplifying the registration process saved users time and effort, boosting their satisfaction.

These Magento 2 extensions helped Select Pakistan improve its operations and become a leading online IT store in Pakistan.