Cantantes is a Colombian platform celebrating Latin America’s musical heritage by showcasing its iconic singers’ lives, careers, and legacies.

From legends to contemporary stars, the platform delves into their stories, influences, and music’s lasting impact.

Through engaging biographies, discographies, and historical insights, Cantantes preserves and promotes Latin American musical traditions.

It fosters appreciation for the region’s vibrant cultural legacy among music enthusiasts, researchers, and curious audiences.

Cantantes aimed to convert its online musical platform into a Multi-Vendor Marketplace model to boost revenue.

They also sought to integrate an Advanced Booking System, enabling sellers to offer booking services as products.

Cantantes turned to a trusted Magento Development Company for an Adobe Commerce solution.

Diving into Colombia’s Musical Industry

Colombia has become a major cultural hub, with a thriving music scene spanning production, live performances, and renowned festivals.

Statista projects that the music market in Colombia will generate a total revenue of US $15.85 Million.

The industry roots itself in traditional genres like cumbia, vallenato, and champeta, reflecting Afro-Colombian, Indigenous, and European influences.

These genres have evolved, merging with reggaeton, pop, salsa, and electronic music to create a unique Colombian sound with global appeal.

A wide array of events marks the country’s musical landscape, celebrating diverse genres and attracting global audiences.

Digital platforms and social media have expanded Colombian artists’ reach, enabling global connections and collaborations.

Moreover, online booking for musical events provides a hassle-free way to reserve your spot.

Colombian music continues to shape and influence international trends while preserving its unique regional flavors and traditions.

This makes Colombia one of the most dynamic and rapidly growing music industries in Latin America.

What Challenges Did Cantantes Face?

Cantantes faced challenges in expanding its market, but by adopting Multi-Channel Sales strategies, the company boosted its revenue.

To overcome these challenges, they decided to launch a multi-vendor marketplace, offering a wide range of musical services listed by different sellers.

Cantantes also lacked a solution to integrate musical event ticket booking and time slot management functionality.

In order to resolve this, they contacted Webkul to hire Magento developers certified for creating a solution.

This case study will explore how Cantantes utilized Webkul’s comprehensive solution to overcome its obstacles.

Solution:

Marketplace Multi Vendor Module for Magento 2

Marketplace Multi Vendor Module for Magento 2 extension offered Cantantes a streamlined solution for efficiently managing multiple sellers on its platform.

This extension introduced dedicated vendor dashboards, allowing sellers to showcase their store details with ease.

Sellers can now register, manage musical event listings, track bookings, and customize their profile pages to enhance their presence on the platform.

Customers can register an account and apply for a vendor or musical artist profile.

The admin can choose to approve vendors and products manually or automatically, maintaining platform quality.

Sellers can upload and publish various musical events to cater to customer needs.

Customers have the flexibility to choose their preferred seller and book musical events accordingly.

This multi-vendor extension also integrates seamlessly with the Magento 2 Multi Vendor Mobile App.

Magento 2 Marketplace Advanced Booking System

Magento 2 Marketplace Advanced Booking System extension adds advanced booking functionality to Magento 2 marketplaces.

It allowed sellers on the Cantantes site to offer products as booking services for musical events along with time slot management.

Supports multiple booking types like event tickets, hotel rooms, and rental products with flexible options.

Below image shows a singer ‘Vallenato Fusion’ listing booking availability as an event product, enabling customers to choose their preferred date and time slot.

Flexible slot management allows sellers to define time intervals, break times, and booking restrictions.

Another singer ‘Musical Charreada’ has made her booking availability available as an event product, allowing customers to select their preferred date and time slot.

Cantantes store admin can configure custom email templates, while sellers manage their own booking products and orders.

Sellers can create various booking products with customizable time slots, availability, and dynamic pricing rules.

This booking system boosts sales, simplifies booking management, and improves customer experience with easy-to-use features.

Ending Notes

Cantantes utilized Webkul’s Magento 2 Multi Vendor Marketplace extension to broaden its online store offerings.

Additionally, the Magento 2 Marketplace Advanced Booking System enabled Cantantes sellers to offer musical event bookings with time slot management.

With Magento 2 extensions, Cantantes successfully provided a variety of musical selections from multiple artists on their platform.

This led to increased customer satisfaction, boosting sales and revenue for Cantantes and strengthening its position in the Colombian music industry.